There is a new poll question on the CJ homepage. Click here to participate and view results http://t.co/UcgzUQTa6P
Paris Las Vegas to host the
2014 Casino Marketing and
Host Development Conferences
Four long-time gaming observers reveal their pick for single biggest issue facing the casino industry http://t.co/F7rfgGf7gC
See which gaming properties earned a Romero Award for recent casino marketing and promotional events http://t.co/CVyL1E0lbh
An advantage player pre-conference workshop has been added to The Table Games Conference agenda http://t.co/MMetx9EDOE
New table game concept finds a home at SugarHouse Casino. Here are the details http://t.co/L4WWWcH59a
Casino Marketing Conference Returns to Paris Las Vegas
July 15-17, 2014!
Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos - virtually any gaming venue around the world.
More than 100 different gaming operators and other companies involved in the gaming industry attended the 2013 event, and they came from throughout North America - and beyond. Many companies sent their entire marketing and promotions teams, so they know the value of this unique event!
Raving's Host Development Conference Added Immediately Preceding the 2014 Casino Marketing Conference on July 14-15, 2014!
In 2014 the Casino Marketing Conference will once again offer Raving's popular Host Development Conference - Drive Revenue and Grow Business: An Advanced Sales Model for Your Host Department. This one and a half-day program will run on July 14th and 15th; separate registration is required.
If you are a senior host and player development specialist, General Manager, Player Development Senior Executive, or Marketing Director, you want to attend this program that will focus on:
- Developing and segmenting qualified sales leads from your database
- Creating compensation and specialization in a new player development model
- Managing reinvestment properly and measuring the sale
- Understanding the true value of a player through mathematics
- Acquiring the skills to complete the sales cycle
This is the advanced training you have been looking for! The program delves deep into sales skills, database management, analytics and the math of player value. This isn't theory and a whole lotta talk -- these are takeaway tools you can apply as soon as you return to your property. This is the 21st century groundwork you need to create an advanced host department.