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2012 Casino Marketing Conference Returns to Paris Las Vegas!

Save the Date! The Casino Marketing Conference will be held July 24-26, 2012, at the fabulous Paris Las Vegas.

Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos - virtually any gaming venue around the world.

More than 100 different gaming operators and other companies involved in the gaming industry attended the 2011 event, and they came from throughout North America - and beyond. Many companies sent their entire marketing and promotions teams, so they know the value of this unique event!

New Event Added to 2012 Casino Marketing Conference!

In 2012 the Casino Marketing Conference is offering the popular program Drive Revenue and Grow Business: An Advanced Sales Model for Your Host Department. This one and a half-day program will run on July 23rd and 24th; separate registration is required.

If you are a senior host and player development specialist, General Manager, Player Development Senior Executive, or Marketing Director, you want to attend this program that will focus on:

• Developing and segmenting qualified sales leads from your database
• Creating compensation and specialization in a new player development model
• Managing reinvestment properly and measuring the sale
• Understanding the true value of a player through mathematics
• Acquiring the skills to complete the sales cycle

This is the advanced training you have been looking for! The program delves deep into sales skills, database management, analytics and the math of player value. This isn't theory and a whole lotta talk -- these are takeaway tools you can apply as soon as you return to your property. This is the 21st century groundwork you need to create an advanced host department.

Romero Awards

The Romero Awards, named after casino marketing pioneer and author John Romero, honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.