Intermezzo to unify loyalty programs for Silverton Casino Hotel: Silverton selects ClubLinq API to consolida... http://t.co/7W1eZPxD2w
Paris Las Vegas to host the
2014 Casino Marketing and
Host Development Conferences
The Romero Awards honor the best marketing efforts in the gaming industry. Find everything you need to know about the competition on our Romeros page!
New York City apple of casino developers’ eyes: As a long-time New York City resident, I have to admit I was... http://t.co/Od58Gm1vHf
Advice for getting a foot into the casino executive’s door: Over the years, I have watched literally hundre... http://t.co/S5PtvGeBQf
Illinois sweepstakes laws clear way for slot-like kiosks: A man walks into a bar (no, it’s not the beginnin... http://t.co/HtdmBayKWC
Observations from the Table Games Conference: Casino Journal co-produced this little conference last month w... http://t.co/nm6QsQjJUP
Casino Marketing Conference Returns to Paris Las Vegas
July 15-17, 2014!
Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos - virtually any gaming venue around the world.
More than 100 different gaming operators and other companies involved in the gaming industry attended the 2013 event, and they came from throughout North America - and beyond. Many companies sent their entire marketing and promotions teams, so they know the value of this unique event!
Raving's Host Development Conference Added Immediately Preceding the 2014 Casino Marketing Conference on July 14-15, 2014!
In 2014 the Casino Marketing Conference will once again offer Raving's popular Host Development Conference - Drive Revenue and Grow Business: An Advanced Sales Model for Your Host Department. This one and a half-day program will run on July 14th and 15th; separate registration is required.
If you are a senior host and player development specialist, General Manager, Player Development Senior Executive, or Marketing Director, you want to attend this program that will focus on:
- Developing and segmenting qualified sales leads from your database
- Creating compensation and specialization in a new player development model
- Managing reinvestment properly and measuring the sale
- Understanding the true value of a player through mathematics
- Acquiring the skills to complete the sales cycle
This is the advanced training you have been looking for! The program delves deep into sales skills, database management, analytics and the math of player value. This isn't theory and a whole lotta talk -- these are takeaway tools you can apply as soon as you return to your property. This is the 21st century groundwork you need to create an advanced host department.
Register for both Raving's Host Development Conference (HDC) and the Casino Marketing Conference (CMC) and save!