Casino Marketing & Technology Conference

JULY 23-25 | 2019

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

romero award

Summary of Award Categories

Casino Categories

  • Small to mid-size casinos and gaming facilities (less than 1,500 total gaming positions)
  • Larger casinos (1,500 or more total gaming positions)

Marketing Categories

  • Direct Mail Marketing (single or campaign)
  • Community Relations (charity, cooperative business programs)
  • Casino Floor Promotion
  • VIP Promotion (for top-rated players)
  • Online Marketing (website and social media)
  • Electronic Marketing (email and mobile)

Entry Limitations

  • Casino organizations may submit up to three (3) Romero nominations in any single casino marketing category.

 

2018 Romero Award Winners


Casino Floor Promotion
Large Casino

Diamond: Wind Creek Montgomery Casino & Hotel for Yard Sale

Gold: FireKeepers Casino Hotel for 7 Lucky Years

Gold: Gila River Hotels & Casinos for THECard

Gold: Oaklawn Jockey Club for Bling-o de Mayo

Gold: Rivers Casino for $100,000 Punch to Win

Gold: Rivers Casino for $500,000 Pyramid

Gold: Snoqualmie Casino for $100,000 Mother's Day Giveaway

Gold: Soboba Casino for Mi Amor

Gold: Soboba Casino for Thanks-A-Latte

Gold: Wind Creek Montgomery Casino & Hotel for Winopoly

Silver: FireKeepers Casino Hotel for Red Lightning

Silver: Rivers Casino for Penguins Passport Giveaway

Silver: Wind Creek Casino and Hotel Wetumpka for Bootleggers Ball

Silver: Wind Creek Casino and Hotel Wetumpka for Make It A Maserati

 

Casino Floor Promotion
Small/Mid-size Casino

Gold: Baldinis Casino for Motor Madness 200,000 Motorhome Giveaway

Gold: Casinos of Winnipeg for Celebrating Our Customers

Silver: Casinos of Winnipeg for Canada's Birthday Celebration 150

Silver: Gold Eagle Casino for Learn to Play Live Games

Silver: Route 66 Casino Hotel for $200,000 Cupids Cash

Silver: Route 66 Casino Hotel for Area 66

Silver: Route 66 Casino Hotel for Santa's Toy-ota Box

 

Community Relations (Charity, Cooperative Business Programs)
Large Casino

Diamond: Gila River Hotels & Casinos for Unclaimed Jackpots

Gold: Gila River Hotels & Casinos for Arizona Diamondbacks & Gila River Hotels & Casinos - A Winning Team

Silver: Gila River Hotels & Casinos for Added Benefits

 

Community Relations (Charity, Cooperative Business Programs)
Small/Mid-size Casino

Silver: Victory Casino Cruises for Hearts of Reality Pre-Party Cruise

 

Direct Mail Marketing (Single or Campaign)
Large Casino

Diamond: Fallsview Casino Resort for 2017 Holiday Gift Program

Gold: Norwegian Cruise Line Holdings Ltd. for VIP Masquerade Party at Sea

Gold: Oaklawn Jockey Club for Mystery Mutuel Voucher

 

Direct Mail Marketing (Single or Campaign)
Small/Mid-size Casino

Gold: Lake of the Torches Resort Casino for Jackpot Party & Unlimited Jackpot Party

Gold: Victory Casino Cruises for Victory Casino Cruises 6th Anniversary Celebration

Silver: Casinos of Winnipeg for Rack up Rewards

Silver: Lake of the Torches Resort Casino for Double Free Play

 

Electronic Marketing (Email and Mobile)
Large Casino

Gold: Oaklawn Jockey Club for Groovy Groundhog Giveaway

Silver: Oaklawn Jockey Club for Summit or Plummet

 

Electronic Marketing (Email and Mobile)
Small/Mid-size Casino

No awards given for this category.


Online Marketing (Website and Social Media)
Large Casino

Diamond: Wind Creek Hospitality for A Celebration of Winning Moments: 2018 Players of Wind Creek Calendar

Silver: Gila River Hotels & Casinos for 12 Days of Gila

Silver: Rivers Casino Pittsburgh for World of Wonka Golden Ticket promotion

 

Online Marketing (Website and Social Media)
Small/Mid-size Casino

Diamond: Victory Casino Cruises for 90's Party Hosted By Joey Fatone

Gold: Prairie Band Casino & Resort for Highwaymen Live Concert Social Campaign

 

VIP Promotion (For Top Rated Players), Large Casino

Diamond: Gila River Hotels & Casinos for The Glam of PanAm

Diamond: Soboba Casino for The Most Interesting Promotion - VIP Meet and Greet with Jonathan Goldsmith

Gold: Oaklawn Jockey Club for Oaklawn Rewards Lunch

Gold: Soboba Casino for Still Dreaming of Jeannie - VIP Meet and Greet with Barbara Eden

Gold: Wind Creek Atmore for New Year's Eve All Around the World

Silver: Fallsview Casino Resort for Halloween Harvest

Silver: Gila River Hotels & Casinos for Under the Sea

Silver: Oaklawn Jockey Club for Elite Wine Pairing Event

Silver: Oaklawn Jockey Club for Spa Blast Elite Event

Silver: Soboba Casino for S.S. Soboba - VIP Meet and Greet with Dawn Wells

Silver: Wind Creek Montgomery Casino & Hotel for Funny Bones & Football


VIP Promotion (For Top Rated Players)
Small/Mid-size Casino

Gold: Harrah's Ak-Chin for Cross Property VIP Waste Management Phoenix Open offer

Silver: Black Oak Casino Resort for Luggage Continuity with Traveling Money

Silver: Gold Eagle Casino for VIP Dinner & Sleigh Ride

Silver: Lake of the Torches Resort Casino for Luau at the Lake

Winner John Romero
John Romero

Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.

More Information

For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email andererc@bnpmedia.com.