Casino Marketing & Technology Conference

July 17-19, 2018

Caesars Palace Las Vegas

Produced by Casino Journal

romero award The submission deadline of April 30th, 2017 has past and entries are no longer being accepted.

 

Summary of Award Categories

Casino Categories

  • Small- to mid-size casinos and gaming facilities (less than 1,000 total gaming positions)
  • Larger casinos (1,000 or more total gaming positions)

Marketing Categories

  • Direct Mail Marketing (single or campaign)
  • Community Relations (charity, cooperative business programs)
  • Casino Floor Promotion
  • VIP Promotion (for top-rated players)
  • Online Marketing (website and social media)
  • Electronic Marketing (email and mobile)

Entry Limitations

  • Casino organizations may submit up to three (3) Romero nominations in any single casino marketing category.

2017 Romero Award Winners

Casino Floor Promotion
Large Casino

Diamond: Wind Creek Montgomery Casino & Hotel for $250K Birthday Bash Celebration

Gold: FireKeepers Casino Hotel for 7 Lucky Years

Gold: Rivers Casino for Queen of Hearts Drawings

Gold: Rivers Casino for Pittsburgh Penguins Golden Ticket

Gold: Soboba Casino for Take on Trejo

Gold: Soboba Casino for Yo Amo Loteria

Gold: Wind Creek Montgomery Casino & Hotel for Operation Cash

Gold: Wind Creek Montgomery Casino & Hotel for Tag Team the Machine

Gold: Grand Casino Mille Lacs for You Bet Your Bass

Silver: Black Oak Casino & Resort for The Great Outdoors

Silver: Grand Casino Hinckley for Let It Snow

Silver: Grand Casino Hinckley for Hellcat & Hotrod Challenger Giveaway

Silver: Oaklawn Racing & Gaming for Bath Planet Giveaway

Silver: ORoute 66 Casino Hotel for $200,000 Jeeps & Cash Giveaway


Casino Floor Promotion
Small/Mid-size Casino

Gold: Batavia Downs Gaming for Call Your Shot for a Million Bucks

Silver: Casino Salzburg for Black Jack Joker Challenge

Silver: Gold Eagle Casino for Gold Eagle Casino “Summer Carnival”


Community Relations (Charity, Cooperative Business Programs)
Large Casino

Diamond: FireKeepers Casino Hotel for The Fire Hub

Diamond: Grand Casino Mille Lacs for 2016 Bassmaster Angler of the Year Tournament -Lake Mille Lacs

Diamond: Isle Casino Racing Pompano Park for Lady Luck

Gold: Wind Creek Montgomery Casino & Hotel for Real Men Wear Pink Campaign

Silver: Wind Creek Hospitality for Make a Change

Silver: Wind Creek Montgomery Casino & Hotel for Poosa Jam ‘16 Benefit Concert


Community Relations (Charity, Cooperative Business Programs)
Small/Mid-size Casino

No award was presented in this category


Direct Mail Marketing (Single or Campaign)
Large Casino

Gold: Gila River Gaming Enterprises, Inc. for Inactive ‘Reactivation’ Program

Gold: Grand Casino Hinckley for Girl Scout Cookie Up Your Sleeve

Silver: Grand Casino Hinckley for Pearson’s Halloween Trick or Treat

Silver: Prairie Band Casino & Resort for Super Scratch-Off

Silver: Wind Creek Hospitality for Wind Creek Rewards: The Magazine


Direct Mail Marketing (Single or Campaign)
Small/Mid-size Casino

Diamond: Casino Baden for Ihr Scan zum Glück / Scan to Win

Gold: Victory Casino Cruises for Unlock The Victory Vault 5th Anniversary Cruise

Silver: Lake of the Torches Resort Casino for New Year’s Eve Cash


Electronic Marketing (Email and Mobile)
Large Casino

Diamond: Casino Del Sol for ProHost Module for TrafficGen

Gold: Black Oak Casino Resort for Play For Fun

Gold: Casino Del Sol for Dave & Damien Picks

Gold: Casino Del Sol for Custom My Offers Mobile App

Silver: Greektown Casino Hotel for The Greektown Mobile App

Silver: Oaklawn Racing & Gaming for Meteor Mayhem!

Silver: Rivers Casino for My Rush Rewards


Electronic Marketing (Email and Mobile)
Small/Mid-size Casino

Silver: Lake of the Torches Resort Casino for January Hotel Eblast

Silver: Lake of the Torches Resort Casino for Bonus Free Play Eblast


Online Marketing (Website and Social Media)
Large Casino

Diamond: Rivers Casino for Brains vs. Artificial Intelligence Upping the Ante

Diamond: The Meadows Racetrack & Casino for Snow Me the Money Promotion

Diamond: Wind Creek Hospitality for Wind Creek Hospitality Players of Wind Creek Calendar 2017

Silver: Black Oak Casino Resort for Big Game

Silver: Casino Del Sol for KISS Social Media Campaign

Silver: Casino Del Sol for Pokémon Go Social Media Campaign

Silver: FireKeepers Casino Hotel for Bust The Banker Social Media Campaign


Online Marketing (Website and Social Media)
Small/Mid-size Casino

Diamond: Gold Eagle Casino for Pride of the North West Amateur Talent Competition


VIP Promotion (For Top Rated Players), Large Casino

Diamond: Grand Casino Mille Lacs & Hinckley for Caribbean Cruise Promotion – Short Time Sales Incentive (STSI)

Diamond: Northern Quest Resort & Casino for WCC Tournament Play Up Promotion

Gold: Black Oak Casino Resort for Indigeny Focus Group

Gold: Grand Casinos Mille Lacs & Hinckley for International Bacon Day Dinner

Gold: Casino Del Sol for Player Development U of A Wildcats Fantasy Camp

Gold: Oaklawn Racing & Gaming for VIP Great Campout Event

Gold: Wind Creek Montgomery Casino & Hotel for Host Battle VIP Event

Silver: Casino Del Sol for Player Development Affiliation Program

Silver: Choctaw Casino & Resort for VIP Custom Boot Party

Silver: Prairie Band Casino & Resort for Super Weekend

Silver: Prairie Band Casino & Resort for Treasure Week

Silver: Soboba Casino for Lightning Lounge Grand Opening Event


VIP Promotion (For Top Rated Players)
Small/Mid-size Casino

Gold: Lake of The Torches Resort Casino for VIP Galaxies of Cash



More Information

For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email andererc@bnpmedia.com.

 

John Romero
John Romero

Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.