Casino Marketing & Technology Conference

July 18-20, 2017

Bally's Las Vegas

Produced by Casino Journal

romero award The submission deadline of April 30th, 2017 has past and entries are no longer being accepted.

 

Summary of Award Categories

Casino Categories

  • Small- to mid-size casinos and gaming facilities (less than 1,000 total gaming positions)
  • Larger casinos (1,000 or more total gaming positions)

Marketing Categories

  • Direct Mail Marketing (single or campaign)
  • Community Relations (charity, cooperative business programs)
  • Casino Floor Promotion
  • VIP Promotion (for top-rated players)
  • Online Marketing (website and social media)
  • Electronic Marketing (email and mobile)

Entry Limitations

  • Casino organizations may submit up to three (3) Romero nominations in any single casino marketing category.

2016 Romero Award Winners

Casino Floor Promotion
Large Casino

Diamond: SKYCITY Auckland Limited for SpyCity

Diamond: Soboba Casino for Soboba's World Record Gold Rush

Diamond: Wind Creek Hospitality for Waves to Riches

Gold: Rivers Casino for Pens Progressive & Lucky 7's Free Slot Play

Gold: SKYCITY for Buzzing Blackjack

Gold: Soboba Casino for $200,000 Treasures of the Titanic

Gold: Wind Creek Casino Wetumpka for $200,000 Birthday Blowout

Silver: Cannery Casino for Cannery Pin-Up Girl Campaign

Silver: Isle Casino Cape Girardeau for Camp Happy

Silver: ONEIDA CASINO for SHOW ME THE MUMMY

Silver: Soboba Casino for "Living Large in a Tiny Home" Giveaway

Silver: Wind Creek Casino & Hotel Montgomery for Big Money Blues

Silver: Wind Creek Casino Wetumpka for Leapin Lexus Promotion - Themed Leap Year


Casino Floor Promotion
Small/Mid-size Casino

Diamond: Batavia Downs Gaming for February Suitestakes

Gold: Gold Eagle Casino for What's New at Gold Eagle Casino" Grand Opening Celebrations

Silver: Batavia Downs Gaming for Backyard Bash

Silver: Gulfstream Park Racing & Casino for Bobbing for Apples

Silver: Gulfstream Park Racing & Casino for $10K OH MAMA! Shopping Spree

Silver: Swinomish Casino & Lodge for Elevate Your Game

Silver: Wildwood Casino for Cash Cube Craze


Community Relations (Charity, Cooperative Business Programs)
Large Casino

Diamond: Casino Del Sol for 11th Annual Tamal Festival

Diamond: Odawa Casino Resort for Bet Against Hunger

Gold: Wind Creek Casino & Hotel Montgomery for Make a Change


Community Relations (Charity, Cooperative Business Programs)
Small/Mid-size Casino

Gold: Spa Resort Casino for New Year's Eve

Gold: Wildwood Casino for Culinary Challenge


Direct Mail Marketing (Single or Campaign)
Large Casino

Diamond: Sun International South Africa for Stay & Play VIP Direct Marketing campaign

Gold: Wind Creek Hospitality for Wind Creek Rewards: The Magazine February 2016

Silver: Casino Del Sol for Hotel Offer Direct Mail Campaign change


Direct Mail Marketing (Single or Campaign), Small/Mid-size Casino

Gold: Batavia Downs Gaming for July/November Mystery Voucher

Gold: Victory Casino Cruises for 2nd Annual Million Penny Giveaway

Silver: Lake of the Torches Resort Casino for Ultimate Jackpot Party


Electronic Marketing (Email and Mobile)
Large Casino

Gold: Sun International LTD for Sun International - Go Green Campaign


Electronic Marketing (Email and Mobile)
Small/Mid-size Casino

No award was presented in this category


Online Marketing (Website and Social Media)
Large Casino

Diamond: Oaklawn Racing & Gaming for Winning Numbers Watch Party

Diamond: Soboba Casino for Soboba is Out of This World First Slot Machine in Space Video

Diamond: Wind Creek Hospitality for Wind Creek Hospitality Players of WInd Creek Calendar

Gold: FireKeepers Casino Hotel for "All Shook Up" Social Promotion

Gold: Rivers Casino for Brains vs Artificial Intelligence

Silver: Oaklawn Racing & Gaming for Scary-oke


Online Marketing (Website and Social Media)
Small/Mid-size Casino

No award was presented in this category


VIP Promotion (For Top Rated Players), Large Casino

Gold: FireKeepers Casino Hotel for VIP Cruise promotion

Silver: Casino Del Sol for Put Me in Coach - VIP Slot Tournament

Silver: Soboba Casino for VIP 20th Anniversary Commemorative Slot Club Cards (Flown in Space)

Silver: Sun International LTD for GrandWest Grand Million Points Challenge


VIP Promotion (For Top Rated Players)
Small/Mid-size Casino

Diamond: Spa Resort Casino for Sinatra 100th Birthday and Pin Program

Diamond: The Isle of Capri Casino Hotel for Down the Rabbit Hole - NYE Party

Gold: Batavia Downs Gaming for December Diamond/Platinum Gift Calendar

Gold: Gold Eagle Casino for Light up your Night (VIP Event)



More Information

For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email andererc@bnpmedia.com.

 

John Romero
John Romero

Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.