Vice President Loyalty Marketing
Foxwoods Resort Casino
Jennifer Johnson is an accomplished veteran of the gaming hospitality industry currently working as Vice President of Loyalty Marketing at Foxwoods Resort Casino. Most recently, she spearheaded the property’s revamped Foxwoods Rewards program, implementing a number of innovative player enhancements including Tier Credits and Choice Benefits resulting in a more exciting gaming experience and improved guest loyalty. In her role as Vice President of Loyalty Marketing, Jennifer also oversees all resort-wide Special Events and Promotions, using her unique vision to optimize Foxwoods’ robust event programming. Jennifer leads the Bus Marketing and Foxwoods Rewards team and manages all activities related to the development, implementation and maintenance of Foxwoods Rewards and Bus Marketing and Operations, as well as develops marketing strategies, campaigns and programs through her management of Direct and Database Marketing.
Jennifer arrived at Foxwoods by way of Northern Quest Resort and Casino in Spokane Washington where she proved invaluable, working her way from Food & Beverage Shift Supervisor to Director of Loyalty Marketing during her eleven-year tenure. Jennifer played a pivotal role in creating Northern Quest’s property wide loyalty program which required the conversion of all of the gaming operations and the player tracking system from one system to another and incorporated all of the participating non-gaming systems into one system with a unique record for each guest.As a result of her success during this time, she received the prestigious VCAT/Barona Award for Excellence in Casino Marketing.
Jennifer holds a B.A in Business Management Information Systems from Washington State University, has been published in Indian Gaming Magazine and has served as a panelist for the Washington Indian Gaming Association.