Panelists: Lauren Westerfield, VP Marketing, Palms Casino Resort Chris Jenner, VP Email and Digital Marketing, Caesars Entertainment Mike Donovan, VP of Marketing and Hotel Operations, Lumiere Place Casino & Four Seasons Hotel St Louis
Honoring Claudia Winkler, President, G.H.I. Solutions, Inc.
1:30 PM - 2:30 PM
Can Slot Players Tell a Loose Slot from a Tight Slot?
Moderator: Dennis Conrad, President Emeritus, Raving Consulting Company
Panelists: Buddy Frank, Principal Consultant, Slot Strategies Anthony F. Lucas, Ph.D., Professor, Casino Management, William F. Harrah College of Hospitality, UNLV Michael Meczka, President, Meczka Marketing Research Consulting Ashok Singh, Ph.D., Department of Resort, Gaming, & Golf Management, and International Gaming Institute, UNLV
Marketing - How You Can Use Gamification to Create an Interactive Loyalty Club Experience
Moderator: Justin Shank, Raving Partner, Social Gaming and Marketing
Panelists: Matt Bistodeau, Marketing Player Development Manager, Sycuan Casino Jerry Epstein, Chief Executive Officer, Engaged Nation Jennifer Johnson, Vice President Loyalty Marketing, Foxwoods Resort Casino
Panelists: Robby Bell, Social Media Manager, Rivers Casino, Pittsburgh Craig Fuller, Director of Marketing, Akwesasne Mohawk Casino Resort Tony Williams, Director Gaming Operations & Innovation, JACK Entertainment