Host Development Conference

JULY 16-17 | 2018


Produced by Casino Journal

Host Development Conference Agenda

Monday, July 16

9:45 AM - 11:45 AM

Host Boot Camp Refresher

Steve Browne, Senior Raving Partner, Player Development & Guest Service

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Are you new to the industry or the role of host, need a refresher, or thinking of building or remodeling a host department? Join us for this new session that focuses on the basics of analysis and reports, the primary role of a host in a sales-focused player development model, basic sales technique and more. If you are just starting a host department, then get some proven tactics on what you must include for success.


11:45 AM - 1:00 PM
Lunch on your own


1:00 PM - 1:45 PM

Your Conference, Your Peers, Your Learning

Steve Browne, Senior Raving Partner, Player Development & Guest Service
Deana Scott, Raving CEO

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Prior to the conference, all attendees will be asked to participate in a short, online, dedicated survey about the goals and challenges you’re currently facing in your role in player development. The data from the survey will be shared in this session and will frame relevant discussions throughout the conference. Join conference moderator, Steve Browne, and Raving CEO, Deana Scott, in this interactive session.



1:45 PM - 2:00 PM
Networking Break


2:00 PM - 2:45 PM

Mid-Market Success: Leveraging the Unique Aspects of Your Property to Beat the Competition

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How can mid-size properties experience growth and unprecedented guest loyalty without all the amenities of a four-star resort? The secret sauce? Hospitality: unparalleled service, food, and personalization. Heard it all before? In this session, you will take away examples of guest-focused strategies that are working for casinos across the country.


2:45 PM - 3:00 PM
Networking Break



3:00 PM - 3:45 PM

Host Technology - What are the Tools Available to Aid Your Hosts in Effective Use of Time to Drive More ROI?

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On-floor, on-property and off property – what technology is currently available to hosts that will significantly impact their ability to grow revenue and to drive player loyalty? What solutions are creating desired results? What tools are getting the right data to their host’s fingertips at the right time? Is there software and hardware that are worth the investment and take hosts away from spreadsheets to more user-friendly mobile dashboards? This session will evaluate different ways to get work done. How do you determine whether an in-house solution is the best choice, and can you work internally to provide the tools necessary to make your daily hosting decisions?


3:45 PM - 4:00 PM
Networking Break



4:00 PM - 4:45 PM

Premium Casino Marketing: What You Don't Know About Attracting High Profile Guests

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We all love a good story. And when it comes to the narratives of hosts in the gaming industry, we all have a few that certainly make us laugh and that we also learn from. Let us introduce you to Casey Cohen.

Starting his career as a Bell Person in Philadelphia at a corporate hotel, Casey realized the importance of each guest feeling appreciated when they were met at the door by a doorman/bell person, and without knowing it, he learned the concept of “arrivalism.”

Pursuing a career in hospitality, Casey found himself working at The Atlantic City Hilton (formerly The Golden Nugget). As a hotel operator, he grew interested in the pomp and circumstance that was delivered to the VIP guests, and recognizing that this was all orchestrated by the Casino Marketing Department, he worked his way into the Casino Host Department. Through a series of fortunate promotions, some interesting detours along the way such as company mergers, his career took him to Las Vegas as Vice President of Player Development at Caesars Palace. 

While his experience taught him how to sell, he also had to be a bit crafty in finding clientele, many of whom were high profile individuals; the culmination was delivering tens of millions of dollars in gaming revenue over a decade’s long tenure. Casey is now the Acting Chief Marketing Officer for the biggest and busiest casino in London, The Hippodrome.

Join us in this entertaining look into this successful casino executive's adventures in the world of player development.


4:45 PM - 6:00 PM

Group Project

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New for this year, attendees will be broken down into teams and tasked to complete a focused player development project, utilizing knowledge from previous sessions as well as the personal experience that each attendee “brings to the table.” The goal is to learn the issues that are facing PD departments throughout the industry and discuss solutions. Each team will be given a specific hypothetical, player development challenge. This interactive group assignment will allow attendees to put into action new concepts and best practices and present these ideas to the group end-of-day on Tuesday.

Now that you’ve met your team and you have your objective, this time is dedicated to finding the best solutions to your challenge. Our experts will be available to help your group in the conference room or take your team to another location as you collaborate on building the best host department ever!