Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

MEET Logos

Date: July 17, 2018 – Tuesday
Time: 8:30 am – 5:30 pm
Location: Caesars Palace Las Vegas

 

The Mobile Experience & Engagement Training (a.k.a MEET) Day held on Tuesday, July 17, 2018 during the Casino Marketing & Technology Conference will feature panels and speakers from casinos all over the US with a focus on transforming the casino player, guest and employee experience using mobile channels and technology. The MEET day is dedicated to mobile implementation and education and will be an experience in and of itself curated host by Darren Withers, an independent consultant who has worked at various casino mobile tech companies with casinos for 14 years consulting on SMS, email, mobile apps and digital advertising. MEET sessions will include:

 

8:30 am - 9:15 am
Opening Keynote

Michael Marino, SVP of Customer Loyalty & Chief Experience Officer, Caesars Entertainment

Many hospitality companies have stayed true to their old ways, plateauing the guest experience. Embracing mobile and the change that technology brings to our evolving culture and customer is key to staying relevant. Engagement is top priority for Caesars Entertainment and Michael Marino, SVP & Chief Experience Officer will give MEET Workshop attendees his vision for the guest experience and how technology is influencing the casino resort landscape

9:15 am - 9:30 am
Networking Break

9:30 am - 10:30 am
Marketing & Advertising: How to Leverage the Full Power of Mobile

Mobile has enabled new tools for marketers wanting to reach users based on real world patterns and habits. New services for “geoconquesting” and mobile ad serving in-app on social and third-party mobile applications are maturing and underutilized by casino marketers. Our panel will show how mobile advertising has been enhanced by geolocation to provide high ROIs.
Moderator: Darren Withers, Owner/Casino Digital Consultant, NV Strategies
Panelists:
Kim Bender, Vice President of Media, SK+G
Josu Ibarguen, Director of Digital Marketing & E Commerce, Plaza Hotel & Casino
Lauren Westerfield, Vice President Marketing, Palms Casino Resort

10:30 am - 10:45 am
Networking Break

10:45 am - 11:30 am
Mobile Apps for Loyalty and Guest Experience

Mobile apps are creating a new opportunity for casino resorts to connect with their patrons like never before allowing guests to check points, charge their phones at the slot machine, check-in and enter their hotel room and receive their offers and promotions anywhere/anytime. Our panel will discuss how their vision for mobile is being realized.
Moderator: Darren Withers, Owner/Casino Digital Consultant, NV Strategies
Panelists:
Ross Gdovin, Vice President of Marketing, Golden Entertainment
Michael Grodsky, Vice President of Marketing & PR, William Hill
Rich LeBaron, Director of Emerging Technologies, Sycuan Casino

11:30 am - 11:45 am
Networking Break

11:45 am - 12:30 pm
Your Mobile Guest and Direct Mail, Email, SMS and In-App

New services like USPS “Informed Delivery” are changing direct mail, allowing patrons to preview their mail on their mobile device turning a postcard into a digital offer. Email and SMS remain tried and true direct marketing staples while In-App offers are becoming the norm. Our panel will share their successes adapting casino resort marketing to reach a mobile guest.
Moderator: Darren Withers, Owner/Casino Digital Consultant, NV Strategies
Panelists:
Michael Bonakdar, General Manager, North Star Mohican Casino Resort
Janis Delaney, Interactive Media Manager, Laguna Development Corporation 
Ryan Frohberg, Executive Director of Marketing, Casino del Sol

12:30 pm - 2:00 pm
Lunch Break

2:00 pm - 2:45 pm
Enhancing Employee Engagement through Mobile

Casino resorts have hundreds to thousands of employees. Keeping them healthy and happy requires information and training. In a world where the employees are primarily out on the casino floor and inside the hotel grounds. Mobile is closing the gap in service making employees more efficient and keeping them informed. Our panelists will discuss how they’ve embrace mobile to effectively communicate to and engage with employees.
Moderator: Darren Withers, Owner/Casino Digital Consultant, NV Strategies
Panelists:
Jeremy Galinat, Vice President, Corp Benefits, Caesars Entertainment
Katie Maye, Human Resources Assistant, Swinomish Casino & Lodge

2:45 pm - 3:00 pm
Networking Break

3:00 pm - 3:45 pm
Mobile Operational Intelligence & Efficiency Tools

The casino industry is in a state of digital transformation and has more mobile tools available than ever before to reduce costs, increase guest service levels, gather business intelligence and track ROI. Mobile is the digital backbone of today’s casino operation and we’ll be showing you how casinos have achieved competitive advantages through adoption of mobile technology.
Moderator: Darren Withers, Owner/Casino Digital Consultant, NV Strategies
Panelists:
Brenda Barré, Manager, Marketing Products & Innovation, Caesars Entertainment
Serkan Gecmen, VP of Innovation & Application Development, Affinity Gaming
Robyn Hamlin, Vice President Casino Marketing, Westgate Resort

3:45 pm - 4:00 pm
Networking Break

4:00 pm - 5:00 pm
MEET Integration & Digital Transformation: How to Become a Mobile-First Casino

Every casino faces the challenges of disparate systems, legacy software and resources to develop a sound infrastructure to support the digital transformation needed to meet the needs of a mobile guest. Our panel will discuss the challenges and solutions that allowed their properties to become mobile-first casinos.
Moderator: Darren Withers, Owner/Casino Digital Consultant, NV Strategies
Panelists:
Tony Williams, Director Gaming Operations & Innovation, JACK Entertainment
Luisa Woods, Vice President of Marketing, Gaming and Entertainment, Delaware North