Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges, chaired by John Romero himself, selects winners for their excellence in casino marketing, in a variety of important marketing categories.

Summary of Award Categories

Casino Categories

• Small- to mid-size casinos and gaming facilities (less than 1,000 total gaming positions)
• Larger casinos (1,000 or more total gaming positions)

Marketing Categories

• Direct Mail Marketing (Single or Campaign)
• PR Campaign
• Casino Floor Promotion
• VIP Promotion (for top-rated players)
• E-mail Marketing
• Web Site Marketing

Entry Limitations

Casino organizations may submit up to three (3) Romero nominations in any single casino marketing category.

2010 Romero Award Winners

7th Street Casino - small/mid-size casino category: Casino Floor Promotion

Barona Resort & Casino - large casino category (six awards): Direct Mail Marketing, E-Mail Marketing, VIP Promotion

Black Oak Casino - large casino category (two awards): PR Campaign, Web Site Marketing

Casino de Montreal - large casino category: Casino Floor Promotion

Casino du Lac-Leamy - large casino category: VIP Promotion

Cherokee Casino Will Rogers Downs - small/mid-size casino category: PR Campaign

Circus Circus Reno - large casino category: E-Mail Marketing

Cliff Castle Casino-Hotel - large casino category: VIP Promotion

Hard Rock Casino Tulsa - large casino category: Casino Floor Promotion

Lake of the Torches Resort Casino - small/mid-size casino category (seven awards): Casino Floor Promotion, Direct Mail Marketing, VIP Promotion, Web Site Marketing

Lucky 7 Casino - small/mid-size casino category: E-Mail Marketing

Mystic Lake Casino - large casino category: Web Site Marketing

Oaklawn Racing & Gaming - small/mid-size casino category (three awards): Direct Mail Marketing, PR Campaign, E-Mail Marketing

Peppermill Resort Casino - large casino category: Web Site Marketing

Prairie Meadows Racetrack & Casino - small/mid-size casino category (two awards): Casino Floor Promotion, E-Mail Marketing

River Rock Casino Resort - large casino category: PR Campaign

River Spirit Casino - large casino category (two awards): Casino Floor Promotion, PR Campaign

Seminole Casino Coconut Creek - large casino category (two awards): Direct Mail Marketing, VIP Promotion

The Mill Casino-Hotel & RV Park - small/mid-size casino category (two awards): PR Campaign, Web Site Marketing

See the complete list of 2010 Romero Award winners.

More Information

For more information, please contact Dennis Conrad at Raving Consulting, by email  dennis@ravingconsulting.com or phone 775-329-7864.