New Event!
This exciting new event is designed specifically for casino marketers and will explore how to leverage traditional advertising and marketing programs with 21st century Web, text and social media tools.
Keynote Speaker
Doug Melville
Separate registration is required for the Summit.
See the Casino Marketing Conference agenda
Print Agenda
Monday, July 19, 2010
Agenda as of July 13:
| 7:00 a.m. - 7:00 p.m. | Registration Open |
| 7:45 a.m. - 8:45 a.m. | Continental Breakfast |
| 8:45 a.m. - 9:00 a.m. | Introductory Remarks and Summit Overview Speaker: Charles Anderer, Group Publisher, Gaming, BNP Media |
| 9:00 a.m. - 10:15 a.m. | Move Over Mass Media, Now There's Something Meatier You want to use social media. Your casino management thinks you should get in the game. But when? How? Social media speaks best to your data pockets. Data pockets are groups of players who fall through the conventional cracks currently served by your direct marketing, rewards, and hosted player development programs. In this session we will run some model queries of your database to identify sweet spots where players need to feel the love. We will identify glutinous masses who are sapping your direct mail and advertising dollars without the commensurate contribution to theo and additional trips. And finally, we will match social media tools to relationship building exercises that inexpensively tap into those data pockets that you may be missing. Speaker: Nicole Barker, President, Barker Enterprises, Inc. |
| 10:15 a.m. - 10:45 a.m. | Networking Break |
| 10:45 a.m. - 11:45 a.m. | Five Ways to Build Brand Affinity It is difficult to stand out in space where there are so many common "features." We all have game floors, buffets, girl's night out and many of us now have player's club cards. So - how do we differentiate and create loyalty? And most importantly how do we build strong brand affinity that keeps our best players coming back time after time? In this expert session, some of the most knowledgeable and successful casino brand pros will deliver five strategies that will give your casino a decided edge in the race for the entertainment venue of choice. Speakers: Michelle Edelman, President, NYCA; Chad Germann, Chief Executive Officer, Red Circle Agency; David Littlefield, President and Chief Executive Officer, Littlefield Brand Development |
| 11:45 a.m. - 1:00 p.m. | Luncheon Keynote Address Leveraging Celebrity to Increase Brand Perception The American culture of “Celebrity” continues to become a driving factor in consumer buying decisions impacting our biggest industries. While some brands choose to hire celebrities as their spokespeople, other brands are bringing the celebrity experience to their customers – under their brand. But how do you create that perception? Doug Melville, Chief Executive Officer and Founder of Red Carpet Runway, has developed branding opportunities for many celebrities and worked alongside Earvin ‘Magic’ Johnson, serving as Vice President-Business Development and Marketing for Magic Johnson Enterprises. In this cutting-edge presentation, Melville will go through the process of how the correct use of the digital toolbox (search, video, social media and mobile) and a Celebrity strategy can enhance your customer’s experience before they step one foot inside your property. Once on site, that feeling of Celebrity combined with social media (Facebook, Twitter and Foursquare) can bring a whole new meaning to word of mouth, customer satisfaction, brand perception and your bottom line. Speaker: Doug Melville, Chief Executive Officer and Founder, Red Carpet Runway |
| 1:00 p.m. - 1:15 p.m. | Networking Break |
| 1:15 p.m. - 2:30 p.m. | Show Me the Money Honey: Case Studies of Successful Campaigns Okay, so you've got a handle on what Web marketing and social media tools can do to help your overall casino marketing campaigns. Bottom line, how have casinos used these tools successfully and achieved measurable results that have driven revenue? How are they leveraging their advertising and media resources to reach designated goals? You'll have these essential questions and more answered in this critically important session where operators share some of their most effective, multi-tactic, promotion and campaign implementation secrets. Moderator: Nicole Barker, President, Barker Enterprises, Inc. Speakers: Michael Broderick, Director of Marketing, Lake of the Torches Resort Casino; Michael Krupinsky, Internet Marketing Manager, Barona Resort and Casino; Hermann Pamminger, Corporate Head of Marketing, Casinos Austria International |
| 2:30 p.m. - 2:45 p.m. | Networking Break |
| 2:45 p.m. - 3:45 p.m. | Casino Advertising Budgeting In A Changing World Ok, we get it - new and powerful media tools are hitting the gaming industry like a tidal wave. But what does it all mean? How much do we spend on our traditional newspaper advertising (if we have any newspapers left)? What percent of the advertising budget should go toward Web and email marketing? How much should we devote to social media and how do we measure THAT? Bottom line: how can we spend less in these tough times and get better results? You'll find out in this analytical session that will have the CFOs cheering. Speakers: Dave Abangan, Director of Marketing, Dejope Gaming; Chad Germann, Chief Executive Officer, Red Circle Agency; Bill Marsh, Advertising Manager, Kewadin Casinos |
| 3:45 p.m. - 4:00 p.m. | Networking Break |
| 4:00 p.m. - 5:00 p.m. | Signature Session: Harrah's Fascinating Experiment With Social Media - The Story of O'Shea's Casino O'Shea's is a tiny casino wedged between the giants on the Las Vegas Strip. It has no rooms, but it does have Harrah's as a savvy corporate parent. It has no fancy restaurants or shows, but it does have thousands of people streaming by its doors each day. And it doesn't have a very big advertising budget, but it does have a small group of new era marketers who wanted to test whether or not social media could help their casino business. This is their story, and it's a fascinating one, with lessons for large and small casinos alike. Speakers: Julie Hoffmann, Director of Internet Marketing, Harrah’s Entertainment; Eric Petersen, Manager of Social Marketing Strategy, Harrah’s Entertainment, Inc. |
| 5:00 p.m. - 7:00 p.m. | Welcome Reception Trade Show Floor - all conference attendees are invited! |
